May 24, 2024

What is the Difference Between Business Strategies and Business Models?

Understanding Business Strategies and Business Models

When it comes to running a successful business, having a clear understanding of business strategies and business models is essential. While these terms are often used interchangeably, they have distinct differences that can greatly impact the way a company operates and achieves its goals.

Defining Business Strategies

Business strategies refer to the actions and decisions that a company takes to achieve specific objectives and goals. These strategies are formulated based on the company’s vision, mission, and core values. They outline how the business plans to compete in the market, differentiate itself from competitors, and create value for its customers. Business strategies can include marketing plans, product development strategies, pricing strategies, and expansion plans, among others.

Understanding Business Models

On the other hand, business models define how a company creates, delivers, and captures value. It is the framework that outlines how a business generates revenue and sustains its operations. A business model encompasses the company’s target market, value proposition, revenue streams, cost structure, and key resources and activities. It describes the overall logic and structure of how a company operates and makes money.

The Relationship Between Business Strategies and Business Models

While business strategies and business models are distinct concepts, they are closely interconnected. A company’s business model often influences and shapes its business strategies. The business model provides the foundation and structure for implementing the strategies effectively. On the other hand, business strategies can also impact and refine the business model over time. The strategies help the company identify new opportunities and adapt its business model to stay competitive.

Examples of Business Strategies and Business Models

Let’s take a look at some examples to better understand the difference between business strategies and business models:

Example 1: Apple Inc.

Apple’s business model revolves around designing and manufacturing innovative consumer electronics. Their business strategy includes product differentiation, premium pricing, and a focus on creating a seamless ecosystem of devices and services.

Example 2: Netflix

Netflix’s business model is based on a subscription-based streaming service. Their business strategy includes investing in original content, personalized recommendations, and global expansion to attract and retain customers.

Example 3: Amazon

Amazon’s business model is built around an online marketplace where customers can buy a wide variety of products. Their business strategy includes offering competitive pricing, fast and reliable delivery, and a vast selection of products to create a convenient and seamless shopping experience.


Business strategies and business models are both crucial elements for the success of any company. While business strategies focus on the actions and decisions taken to achieve specific goals, business models define the overall structure and logic of how a company creates and captures value. Understanding the difference between these two concepts is essential for business leaders to make informed decisions and drive their organizations towards long-term success.