May 24, 2024


E-commerce has revolutionized the way we do business in the digital age. With numerous business models to choose from, it can be challenging to determine which one suits your needs best. In this article, we will explore various e-commerce business models and identify the one that does not fall under this category.

1. Business-to-Business (B2B) Model

The B2B model involves transactions between businesses. This type of e-commerce is characterized by wholesalers selling products to retailers or manufacturers supplying raw materials to other companies. B2B transactions are often conducted through online marketplaces or platforms that connect businesses seeking specific goods or services.

2. Business-to-Consumer (B2C) Model

The B2C model focuses on transactions between businesses and individual customers. It is one of the most common e-commerce models, with businesses selling products or services directly to consumers through online stores or platforms. B2C e-commerce allows customers to shop conveniently from the comfort of their homes and has gained immense popularity in recent years.

3. Consumer-to-Consumer (C2C) Model

The C2C model facilitates transactions between individual consumers. Popular platforms like eBay and Etsy enable people to buy and sell products directly to one another. This model empowers individuals to become entrepreneurs, offering a wide range of products to a global audience. C2C e-commerce has created opportunities for individuals to generate income and connect with buyers worldwide.

4. Consumer-to-Business (C2B) Model

The C2B model flips the traditional B2C model on its head. In this model, consumers offer products or services to businesses. For example, freelance platforms like Upwork or Fiverr allow individuals to offer their skills to businesses seeking specific services. C2B e-commerce provides flexibility for individuals to monetize their talents and expertise.

5. Subscription-Based Model

The subscription-based model involves charging customers a recurring fee for access to products or services. This model is commonly used by businesses offering streaming services, online courses, or software subscriptions. By providing ongoing value, businesses can secure a steady stream of revenue while offering convenience and exclusive content to their subscribers.

6. Dropshipping Model

The dropshipping model allows businesses to sell products without physically stocking inventory. When a customer places an order, the business purchases the product from a third-party supplier, who then ships it directly to the customer. This model eliminates the need for warehousing and shipping logistics, making it an attractive option for entrepreneurs looking to start an online business with minimal upfront costs.

7. White Labeling Model

White labeling involves rebranding and selling products manufactured by another company as your own. This model allows businesses to focus on marketing and customer acquisition while leveraging existing products. By putting their brand on established products, businesses can save time and resources while still offering a unique value proposition to customers.

8. Not-for-Profit Model

While not typically associated with e-commerce, not-for-profit organizations can also leverage online platforms to drive their missions. These organizations may sell merchandise or accept donations through their websites to support their causes. E-commerce enables not-for-profit organizations to reach a wider audience and raise funds more efficiently.


After exploring various e-commerce business models, it becomes clear that the not-for-profit model does not fit the traditional definition of an e-commerce business. However, with the rise of online platforms, even not-for-profit organizations can harness the power of e-commerce to further their missions and make a positive impact in the digital world.